What can Shopify do?
What about building your own website?’
Normally what puts people off about building your own custom website is that it is relatively difficult to build on your own unless you have a team of dedicated developers who can take all the work out of your hands. But surprisingly it actually makes up for everything that Shopify doesn’t allow you to do!
Unlike Shopify, you are not limited to pre-set templates instead you can build the exact specifications and needs you want for your dream business. You can have custom-made websites that showcase your brand’s image and personality. You will not be restricted by templates with the sky being the limit, outshining your competition who is still using a cookie-cutter template.
From an Order Management perspective, a custom build website also allows you to have process automation for ordering and inventory management and the flexibility to provide numerous self-service options and features.
For marketing which is without a doubt the most important aspect of your online business, you can also leverage advanced marketing & SEO abilities, made just for your custom brand and customer loyalty functionality (feedback, recommended products,). You can have the unlimited ability to A/B test, improve funnel, and optimize customer experience to improve paid conversion rate. You can also have Countless integrations and APIs available for data capture, automation, and optimizing business workflows to scale when needed, giving your business the tools to scale up efficiently.
Let’s talk money!
Let’s be honest, the big question you are asking is what about the price? Isn’t a custom website more expensive? Well… not necessarily. With Shopify the paid plans are $79 and $299 per month & with a service charge on each sale; additional costs for premium themes, templates, apps, & plugins will rack up those costs to a price point that would end up being higher than you expected. With a custom website, the upfront investment costs are associated with design and development. But if done correctly it will yield a higher ROI(return on investment), and the end product will totally be owned by you, unlike Shopify which you have to pay every month. Additionally, your opportunity cost of spending time trying out the templates and hours of moving text boxes around on Shopify would probably be way higher than outsourcing a beautiful custom design website to a trusted developer team. In other words, time is money, you could be working on your passion, craft, and other administrative tasks while developers are building your dream website.In Summary
