Contact Us
  • AI Consulting & Strategy

Relative Motion

Transforming Dance Competitions into Long-Term Training Opportunities

Company

Location

Los Angeles, California

Industry

Performing Arts

Main Services

AI Consulting & Strategy

As of today, we have an established pipeline onboarding new users and a significant demand for demos.

Patrick Besedić

Project Manager

KPI Metric Results

  • Actionable Feedback: Improved feedback adoption rates by 50%, offering structured and specific recommendations for dancers.
  • Offline Functionality: Ensured seamless usability in venues with limited or no internet connectivity.
  • User Adoption: High adoption rates among judges due to an intuitive and user-friendly interface.

Overview

Perform Plus redefined how feedback is delivered and utilized in the dance industry. By integrating structured, technique-based corrections, judges can provide dancers with clear, actionable insights tied to instructional exercises. The platform’s discreet communication tools and offline functionality ensure that Perform Plus seamlessly integrates into high-pressure competition environments, offering dance studios a bridge between competitions and ongoing training.

At a glance

Valere partnered with a prominent accounting firm to develop an advanced tax optimization platform. This platform integrates and then intelligently analyzes a company’s financial data and tax information, aligning it with existing tax-saving strategies, incentives, and programs, to craft a customized tax efficiency plan aimed at financial savings and optimal tax structuring.

Challenge

The dance competition industry faced several entrenched challenges:

  • Limited Feedback: Judges often provided vague comments, leaving dancers without clear guidance for improvement.
  • Onboarding Constraints: Tight competition schedules hindered judge training on new tools.
  • Connectivity Issues: Inconsistent or nonexistent internet access in competition venues posed significant obstacles for digital solutions.
  • Sensitive Feedback: Critiques on topics like age-appropriateness required a discreet communication method.

KPI Metric Results

  • Revenue Growth: $475,000 ARR achieved within 12 months.
  • Efficiency: 60% reduction in manual tax planning time through automation.
  • Adoption: Pipeline established with consistent onboarding of new users.
  • Engagement: 70% increase in user engagement through streamlined UI and chatbot functionalities.
  • Integration Success: Xero and QuickBooks integrations handling 95% of client data imports seamlessly.
  • Demand: Significant uptick in demo requests, driving user acquisition pipeline growth.

Solution

Valere collaborated with Relative Motion to create Perform Plus, a digital feedback platform that modernized the competition experience and empowered long-term skill development.

1. Unified Design System

  • Technique-Based Feedback: Judges select structured corrections linked to instructional exercises, enabling actionable insights for dancers.
  • User-Friendly Interface: Minimal training required, allowing judges to focus on their evaluations.
  • Discreet Feedback Options: Sensitive critiques (e.g., age-appropriateness) delivered professionally through the app.

2. Agile Development

  • Offline Functionality: Downloadable materials ensure full usability in venues with limited or no internet access.
  • Continuous Studio Engagement: Bridges the gap between competitions, transforming feedback into ongoing training tools

Results

  • Feedback Quality: Enhanced precision and clarity of feedback through structured technique-based corrections.
  • Increased Adoption: Judges quickly embraced the platform thanks to its intuitive design and seamless integration.
  • Offline Capability: Provided full platform functionality in venues with poor connectivity, meeting the industry’s unique requirements.
  • Future Scalability: Initial launch with a major client paved the way for a tiered feature model to cater to events of varying sizes.

Let's build something meaningful together

Connect with Valere to discuss your AI and software development needs.
Email: contact@valere.io
Send us a message, and we’ll get back to you shortly.
You can also stay connected through our official social media channels.
Our Offices
United States
Boston
Croatia
Zagreb
India
Indore
Peru
Lima
Uruguay
Montevideo

Contact us

Let’s Build Something Meaningful.
© 2025 Valere. All rights reserved.
Linkedin-in X-twitter Instagram
Solutions
Resources
Legal

© 2025 Valere. All rights reserved.

Linkedin-in X-twitter Instagram
Solutions
Resources
Legal

Let's build something meaningful together

Send us a message, and we’ll get back to you shortly.