When you are online shopping, there are many factors that can make or break your experience. While some things may be out of the business’ control, other things like the UI/UX design is something that’s not only 100% controllable but also fully customizable to your users’ needs. Listed below are the top seven things that you can do for your e-commerce website’s UI/UX more user friendly.
The first experience with your website can make or break your relationship with a potential customer. For example, a longer load time due to unoptimized UI/UX designs can lead to a higher bounce rate. The digital user’s attention span is decreasing by the day so it’s imperative to not only grab their attention but also to keep them hooked in the best way possible. A beautiful landing or homepage that gets the messaging across efficiently is the key to a great website experience for any user that will encourage them to browse and look through the product & service offerings.
When the UI/UX design of a website or a mobile app uses animations and interactive design, it makes the experience much more enriching and remember able. Something as simple as using the parallax effect can make a huge difference in the way your website’s experience will be remembered. Small icons that are animated, banners that change as you browse, etc make the webpage come alive so it’s important to try and integrate these things in our UI/UX design. Another thing that can be incorporated is gamifying the experience with basics things like a progress bar or positive reinforcements that encourage them to browse more.
The biggest challenge faced by e-commerce is the lack of tangible products. Some products sell themselves when their customers see or feel them physically due to their remarkable quality while others aren’t as favored due to their inferior quality. In a market with such cutthroat competition and prices, how do you market it to the right audiences at the right prices? By ensuring that the product’s presentation matches up to its quality & price bracket. A superior quality product, shot in terrible lighting or sold on a page that has inferior UI/UX design will never convince the customer of its quality standards.
Long form text isn’t something that’s considered web-friendly, especially when it comes to e-commerce. Users usually skim through a page which means they only pick on a few words and look at the images. They don’t read the detailed information until and unless it’s something that they are specifically looking for like product quality, shipping information, etc. The best way to ensure efficient communication is by optimizing your UI/UX design to ensure that the text hierarchy and graphic elements streamline information consumption by the user. Good UX writing also can make a huge difference in how the customer reads and interprets your website.
The best part about a customized website is the infinite possibilities that you have to make it a seamless experience. One way to do this is to show only relevant content to a user based on their demographics and/or behavior and the best way to do so is by using AI or Artificial Intelligence. AI can determine the best-suited products and/or services that the user might be interested in and is more likely to make a purchase of thereby removing irrelevant data and reducing the time they might have spent on products they aren’t interested in.
Every platform requires a different set of design and optimization, so it’s important to build your custom website accordingly. Focusing on mobile shouldn’t be something that’s forgotten because that’s the most convenient browsing and now the steadily growing purchase conversion option. Someone might browse on a mobile site but make the conversion decision when they get back to browsing on a tab or desktop. Thus, we have to ensure that the user’s experience is not only seamless but also uniform across platforms at all times with regular testing.
A very small but reassuring UI element can be badges and or verification marks. A small verified badge at checkout or trust symbol with the payment partners, etc can greatly boost the credibility of a company in the minds of a user. They are more likely to feel comfortable and at ease when making a first time purchase and similar visual cues that build relevance and credibility throughout the user journey on the website.
When a website can not only catch the eye of its users but also retain that attention, then it’s important that we create the best possible user journey for them not only till they convert but also afterwards. With the right kind of research & expert developers like Valere in place, your e-commerce website will not only have a higher number of users & better brand value but also better sale numbers. You can get an estimate of the kind of budget you might need with our App Development Cost Calculator to get started on your app now.