The Challenge
Athletes struggled with fragmented training resources scattered across platforms like YouTube and TikTok, a lack of personalized guidance—especially for high-level athletes—and safety concerns on open platforms. In addition, AthesAI’s original app suffered from poor architecture and underperformance, creating barriers to adoption and effectiveness.
The Solution
Valere transformed AthesAI into a robust AI-powered sports training platform. Key innovations included:
- AI Content Optimization: Integration of OpenAI’s GPT technology to convert long-form videos into short, skill-focused clips, categorized by skill, position, and relevance.
- Dynamic User Features:
- AthesAI Feed: Endless stream of curated, short-form videos for skill development.
- AskAthes: AI chatbot delivering personalized training plans.
- AthesClass: Masterclass content from professional coaches.
- Enhanced Safety: COPPA-compliant features and parental controls to ensure a secure environment.
KPIs & Metrics
- 150+ monthly subscriptions
- 2,500+ total users (achieved without paid advertising)
- 85+ professional trainers partnered for exclusive content
- Revenue-positive status within months of launch
- Featured in Upwork’s Q2 2023 Shareholder Letter Report
Impact
AthesAI quickly dominated the lacrosse and hockey training markets with tailored solutions, providing a safe and engaging space for young athletes. The platform promotes teamwork, collaboration, and mental health while ensuring parents have confidence in their child’s online experience.
The Client’s Perspective
"Tax planning stops between January and April. Then what? Clients wait until next year to hear from you? That’s not advisory. That’s seasonal work. We built something different... because tax advisory can be better, and I’m going to keep building until it is."
