For many, getting dressed each day can feel like an uninspired routine—or worse, a stress-inducing decision. Outfit Formulas set out to change that by bringing personalization, inspiration, and confidence to everyday wardrobe choices. They envisioned a mobile experience that was not only stylish and practical but also accessible to all users.
The Challenge
The company wanted to address “decision fatigue” in fashion—helping users spend less time choosing clothes and more time feeling confident in them. They needed a platform that could provide curated daily outfit suggestions, adapt to individual preferences, and create a sense of community around style.
The Solution
Valere developed a mobile application for iOS and Android that integrates AI-powered styling tools, a virtual closet, and a seasonal planner. The app delivers daily outfit inspirations, personalized recommendations, and a space where users can share looks and ideas. The design emphasized usability, affordability, and inclusivity, making it a go-to style assistant for a broad audience.
KPIs & Metrics
- Increased user confidence through personalized outfit recommendations
- Reduced decision fatigue with a streamlined outfit creation process
- Enhanced engagement via seasonal planners and daily suggestions
- Strengthened community bonds through sharing and inspiration features
- Expanded market reach to younger demographics with improved digital marketing
Impact
Outfit Formulas transformed everyday dressing from a chore into an enjoyable, inspiring experience. By combining technology with a deep understanding of user needs, the platform empowers individuals to express themselves through style while saving time and effort.
